Krisetya Tech- As we know, with the increase in CPM, YouTube will make the profits from adsense even greater. There are actually several ways to increase YouTube CPM very quickly and easily.
Of course, this kind of thing should and must be known by content creators, so that the benefits gained with adsense are more than before.
It’s a shame if this important thing is not widely known by content creators, especially for beginners. So content creators only get such benefits.
For novice content creators, they can only benefit from it for a long time. Of course, they only depend on the number of subscribers and viewers on the content.
So how do you increase your YouTube CPM? To find out the answer, please read to the end of the discussion of the article below.
What is CPM and its benefits?
This YouTube CPM is a calculation (ratio) that can describe the amount of revenue that comes in the form of money that will be paid from ad impressions on your video channel.
But the amount of revenue from ad impressions on videos is not given 100% directly. Because the revenue from ad serving must be calculated using a profit sharing of 55%.
This CPM ratio will show the true value of YouTube’s revenue from ad serving to your videos, before calculating your revenue share. So it can be said that CPM will determine the amount of revenue that YouTubers will get.
In this CPM system will be divided into two parts. Of course, parts of this CPM will be the basis for calculating the income of these YouTubers. The distribution of CPM is as follows:
In this regular CPM system, advertisers have paid a fee to content creators for every 1,000 ad impressions on the video.
Where this payment system is calculated each time the ad is shown on the video content of the creator in question. For example, from regular CPM ads, these are display ads, sponsored card ads, and overlay ads.
2. Playback based CPM
This type of CPM ad costing system is based on 1000 video plays that show ads on the creator’s video content.
Thus, advertisers will pay advertising costs to content creators based on video playback of content-creating ads. Examples of ads of this type are skippable ads, bumper ads, and skippable ads.
How to increase YouTube CPM quickly
Through the explanation above, one can of course see that it is clear that the content creator’s revenue from ads inserted into videos depends on the number of ad viewers. How to increase CPM then? This is how:
Enable monetization for all videos
It should be noted that activation of revenue generation on this video can not be done automatically. The activation must of course be done manually on one video at a time.
Generally, every content creator wants to post their videos, but there is an appeal from YouTube for monetization. However, the notification only exists when the lookup process uses PC media.
If the content creator uses HP, this monetization request will not be displayed. So the content creator activates it through the YouTube Studio app. This application is not available for free in the Play Store
2. Must get many viewers
Content creators must have a large audience, so the opportunity to get an audience on the ad is also greater. So, with the large number of viewers of the ad, the revenue from this CPM ad will automatically increase as well.
3. Make sure all ad types are enabled
As you know, CPM revenue is based on the number of ad plays on a video, so you need to make sure all types of ads on the video are enabled. Here are some types of ads:
- overlay ads,
- sponsored card,
- display advertising,
- videos that can not be skipped,
- Bumper ads, and
- Videos that can be skipped
4. Make the video duration longer than 8 minutes
You should know that only videos that have a duration of more than 8 minutes, that enable the type of activation of the ad types above. So content creators should make each video longer than 8 minutes.
5. Use YouTube SEO
The YouTube algorithm also has YouTube SEO which works to make it easier for viewers to find the videos they want. With this convenience, of course, there are more opportunities to be visited and watched on your channel. Automatically also increases the ads on the video and CPM also increases.
6. Determine the target audience that has a high CPM value
By setting this goal, a content creator can add subtitles in English. This is because many people who are more fluent in English and people around the world will easily find your channel.